Workflow Market research – Innovation
This application is used for processing market research. The workflow includes survey planning, a questionnaire database, questionnaire compilation, observation of responses, and market survey evaluations. The company has 17 offices worldwide and uses the application for product specific market surveys of product management.
The frontend of the solution is user-friendly and allows the invitation of additional staff to answer the questions. The users can reuse existing market surveys or create new ones using the question database. Plans for the market surveys that are approved or rejected as part of the release workflow are created. All backend and frontend users are regularly informed by email.